The Future of Destination Marketing: Is AI taking over?

DMOs are the tourism lifeblood of their destination. But what role do they play in the digital world? And which tasks are now becoming relevant? Professor Wolfram Hoepken provides a deep insight into the technical challenges faced by DMOs. And together with Visit Scotland, Singapore Tourist Board and Dublin City Tourism, we look at the opportunities offered by digitalization: exclusive collaborations with tech giants Google and OpenAI and radical changes to established business. #Destinations #Marketing #Artificial Intelligence #Transformation #Technology Moderator: Dirk Rogl – Managing Director bei Travel.Commerce. Panelist: Kershing Goh – Regional Director Europe bei Singapore Tourism Board Barry Rogers – Head bei Dublin City Tourism Unit Speaker & Panelist: Prof. Dr. Wolfram Höpken – Professor and Director Institute for Digital Tranformation bei University of Applied Sciences Ravensburg-Weingarten